NEW DELHI: Gujarat Tourism has bagged three national tourism awards for best tourism film, innovative use of information and technology and another in the category of best states for comprehensive development of tourism in the country.
Gujarat Tourism has launched “Khushboo Gujarat Ki” (fragrance of Gujarat) campaign with Shri Amitabh Bachchan as its brand ambassador, to promote various tourist destinations and to uphold rich culture and tradition of Gujarat.
The promotional campaign has immensely contributed to the huge tourist influx to Gujarat with an increase of 54 lakhs visitors in last two years. Through “Khushboo Gujarat Ki” campaign Gujarat Tourism has been successful in marketing key destinations of the State.
Gujarat Tourism has adopted multi-pronged strategy to promote some of the world class tourist destinations in the state. Firstly, by creating common infrastructure like excellent connectivity by roads and trains, security apparatus in place, information centres, sanitation and other facilities to ensure adequate safety and comfort of the tourists. Secondly and most importantly, to focus on the PPP mode to rope in the private sector to come and invest in Gujarat by setting up commercial ventures like hotels and resorts.
Gujarat is fast emerging as a popular tourist destination with Lonely Planet voting Gujarat as one of the 10 most unsung places in the world. Recently, Gujarat has won two coveted awards– Best Tourism Board by CNBC Travel Awards-2012 and Runners up award for best emerging destination in India by Conde Nast Traveller, India.
Thanks to Amitabh Bachchan starer ‘Khushboo Gujarat Ki’ campaign by Gujarat Tourism, the number of visitors in Gujarat’s Sasan Gir has doubled in two years.
Shri Saurabh Patel, Tourism Minister of Gujarat today shared this detail in Gujarat assembly.
He said, “state government planned to develop Sasan Gir in Junagadh district. Khushboo Gujarat Ki campaign has been successful to attract tourists, and there has been considerably well increase in number of tourists visiting Sasan Gir.”
“In 2010-11 Sasan Gir witnessed arrival of 1,50,182 visitors which was 1,72,531 in 2011-12, while in year 2012-13 it was further up and by December 3,02,428 visitors visited Sasan Gir,” he added.